These terms are between you (the visitor) and The Future Ready Agency, [PLACEHOLDER: registered company name, registration number, registered office]. "We", "us", and "our" refer to The Future Ready Agency in this document. "You" and "your" refer to anyone visiting or using this site.
Read, learn, share.
Everything on this site is published with one practical intent: to be useful. So:
- You can read it, share it on social media, quote short passages with attribution, and link to it.
- You can forward newsletters to colleagues if they'd benefit.
- You can print articles for personal reference.
- You can cite us in your own writing if you credit FRA and link to the source.
What you can't do without our written permission:
- Republish our content in full on other sites.
- Use our content in your own commercial materials.
- Train AI models on our content for the purpose of producing competing advisory output. (Indexing for general-purpose search and answer engines is fine. Training competing products is not.)
- Modify our content and present it as your own.
- Use our trade marks, logo, or brand assets without permission.
If in doubt, ask. We'll usually say yes.
The text, images, diagrams, frameworks, and other content on this site are the intellectual property of The Future Ready Agency, except where specifically attributed to a third party. Named frameworks (the Future Ready Framework, the AI Readiness Suite) and our brand assets (logo, typography choices, the Purple Flow device) are protected. The GC Index is the registered trademark of GC Index Ltd and is used under licence.
The content on this site is published in good faith and represents our best thinking at the time of publication. We work hard to keep it accurate, useful, and current. But:
- The content is for general information. It is not personalised advice for your specific situation.
- We make no warranty that the site will be available without interruption, error-free, or secure against every threat.
- We are not responsible for content on sites we link to.
- Anything you do based on what you read here, you do at your own discretion.
When we work with you on a paid engagement, the obligations and warranties applicable to that engagement are set out in a separate engagement letter or contract, not here.
To the maximum extent permitted by law, our liability to anyone using the site or its content (without a paid engagement contract) is limited to direct damages and shall not exceed £100. We are not liable for indirect, consequential, special, or punitive damages of any kind. Nothing in these terms limits or excludes liability for fraud, death, personal injury caused by negligence, or anything else that cannot lawfully be limited.
By giving us your email through any form on the site, you agree that we can use it for the stated purpose (to reply, to deliver what you requested, or to send the newsletter if you've signed up). You can unsubscribe from the newsletter at any time via the link at the bottom of every email, or by emailing privacy@futurereadyagency.com. Forms are not for emergencies and not for confidential information about third parties. If you put confidential information into a form by mistake, email us and we'll delete it.
We link to external sites where they're useful. We don't endorse, control, or take responsibility for the content of those sites. Use your own judgement when following them.
These terms are governed by the laws of England and Wales for UK and EU visitors, and by the laws of New South Wales, Australia, for Australian visitors. Any dispute that cannot be resolved between us will be brought before the courts of the relevant jurisdiction.
We may update these terms from time to time. The "last updated" date at the top will reflect the current version. Continued use of the site after a change constitutes acceptance of the new terms. Material changes will be flagged on /insights.
For anything in these terms:
Email: hello@futurereadyagency.com
Post: [PLACEHOLDER: registered address]
We aim to reply within seven working days.