Get in touch

Two ways in.

Pick the door that fits the moment.

A 15-minute readiness call is the fastest way to test fit. A longer message is the right move if you'd rather brief us before we talk. Either way, you'll hear back inside one working day, from Cathy or Tim, not an assistant.

Pick a door
01 / Fastest

Fifteen minutes, on a call.

For when you'd rather talk than type. We tell you honestly whether we're a fit, and what we'd suggest if we are. No deck, no pitch, no follow-up unless you ask.

  • 15 minutes, no more
  • Honest fit assessment
  • A written recap if you want one
  • No follow-up unless you ask
Book a 15-minute call →

We block Fridays for these · other days by request

02 / Considered

Brief us, first.

For when you want to put the situation in writing before we talk. Tell us what's on your desk, who's in the room, and what you'd want a conversation to clarify. We reply within one working day.

Which pillar feels most pressing?

We reply within one working day · from Cathy or Tim, not an assistant

The direct lines

Or the unfashionable way.

Email, phone, and LinkedIn. For when the form feels like the wrong shape for what you want to say.

Cathy Ward · London

Cathy Ward

Founder · Operating Partner, Keensight Capital

Tim Wilkes · Sydney

Tim Wilkes

Strategic Partner, AI & Behavioural Science · Founder, Pathos Services

The quiet door

Or just keep watching.

If you're not ready to talk, follow the work. The Notes from FRA is one email every two to three weeks. The new piece, plus a link to one older essay worth re-reading. Unsubscribe in one click. Easy in, easy out.

No sales · no tricks · unsubscribe in one click

What to expect

If you book a call, the calendar slot lands in your inbox immediately. We send a one-line confirmation the morning of, with the joining link. If you send a message, we reply inside one working day, often the same day. We do these ourselves.

If you've sent something on a weekend or during a holiday and we haven't replied by the end of the next working day, please send it again. The chance is high that it caught us mid-flight and the original got buried. We'd rather see it twice than miss it once.

One last thing

We answer honestly, not always yes.

If we're not the right fit, we'll say so, and we'll usually suggest someone we think is. The reason we do that is selfish, not noble. It's the fastest way for both of us to find the people we actually do brilliant work with.