What you really need to know.
Five things, before the detail.
- 01We collect what you give us. Your name, email, role, company, and anything you write in a form or message. We don't track you across other sites.
- 02We use it to do the work. To send what you asked for, to reply to you, to deliver the diagnostic, and to keep our internal records.
- 03We don't sell it. Not to advertisers, not to data brokers, not to anyone. We don't run marketing lists for hire.
- 04You can ask for a copy, or for it to be deleted. Email Cathy, and we'll do it inside seven working days.
- 05We use a small number of trusted suppliers. Listed below by name, all of them with their own published privacy policies.
If that's all you wanted, you're done. The rest of the page is the detail.
The data controller for this site and for the work of The Future Ready Agency is [PLACEHOLDER: the registered company name and registered address]. The named privacy contact is Cathy Ward, who can be reached at privacy@futurereadyagency.com or by post at the registered address. For matters specific to Australia, Tim Wilkes acts as the local contact and can be reached at tim@futurereadyagency.com.
What we collect, and what we don't.
Categories of information we hold:
Information you give us in forms.
Name, email, job title, company, and anything you type into a free-text field. Used to reply, to deliver what you asked for, and to keep a record of who we've spoken with.
Information from the diagnostic.
Your scored responses to the Future Readiness diagnostic, plus any free-text context you add. Used to produce your scored report and to inform the debrief call. Stored encrypted. Deleted on request.
Information from the newsletter.
Your email address only. Used to send The Notes from FRA. Stored with our email service provider (see the supplier list below). Deleted on unsubscribe.
Basic analytics.
We use a privacy-friendly analytics tool (Plausible or Fathom) which does not use cookies and does not track individuals across sites. We see aggregate page views, broad referral sources, and rough country-level location. We do not see your IP address in identifiable form.
Information you send us by email or message.
Whatever you choose to share in the body of a message. We keep work-related correspondence for as long as it's relevant to the engagement, plus six years for tax and record-keeping reasons.
Things we don't collect:
- Marketing cookies of any kind.
- Cross-site tracking pixels.
- Behavioural advertising identifiers.
- Anything we don't need.
Under GDPR (which applies to UK and EU visitors), we hold and use your personal information on one or more of the following bases.
- Consent. When you sign up for the newsletter or start the diagnostic, you give us consent to use the information for the stated purpose. You can withdraw consent at any time.
- Contract. When you become a client, we hold information needed to deliver the engagement.
- Legitimate interests. When you contact us about possible work, we hold the conversation history to follow up usefully. You can object at any time.
- Legal obligation. Tax, accounting, and record-keeping requirements oblige us to keep certain records for fixed periods.
Under the Australian Privacy Act 1988 (which applies to Australian visitors and clients), we collect, hold, and use personal information in accordance with the Australian Privacy Principles (APPs).
We use a small number of trusted suppliers to run the practice. Each one has its own privacy policy, linked below.
[PLACEHOLDER: hosting provider, e.g. Vercel or Netlify] [link]
[PLACEHOLDER: email service provider, e.g. Postmark for transactional] [link]
[PLACEHOLDER: ConvertKit or Beehiiv] [link]
[PLACEHOLDER: Calendly or similar] [link]
[PLACEHOLDER: Typeform, native form, or other] [link]
[PLACEHOLDER: HubSpot, Pipedrive, or similar] [link]
[PLACEHOLDER: Dropbox, Google Workspace, or similar] [link]
We don't use other suppliers without telling you. If we add or change a supplier in the future, we'll update this page and the "last updated" date at the top.
Because we work across the UK, Europe, and Australia, your data may be stored or processed in any of those regions. Our suppliers may also operate from the United States and other jurisdictions.
For UK and EU visitors: where data is transferred outside the UK or EEA, we rely on Standard Contractual Clauses or equivalent safeguards approved by the relevant regulator.
For Australian visitors: we hold data in line with Australian Privacy Principle 8, which means we take reasonable steps to ensure overseas recipients handle your data in a way that respects the APPs.
Diagnostic responses: retained until your debrief, plus three months, then deleted unless you ask us to keep them longer.
Newsletter subscriptions: retained until you unsubscribe, then deleted within thirty days.
Enquiry and prospect data: retained for two years from last contact, then deleted unless you have become a client.
Client engagement data: retained for the duration of the engagement plus six years for tax and record-keeping.
Financial records: retained for the period required by UK and Australian tax law.
You can ask us to delete your data earlier than these defaults. We'll comply unless legal obligations prevent it (mostly tax records).
The bits that are yours.
Whether you're in the UK, EU, or Australia, you have most of the same rights over your data.
- Access. Ask for a copy of the data we hold about you.
- Correction. Ask us to fix data that's wrong.
- Deletion. Ask us to delete your data (subject to legal retention requirements).
- Restriction. Ask us to pause our use of your data while a query is resolved.
- Portability. Ask us to send your data to you, or to another controller, in a structured format.
- Objection. Object to our use of your data on legitimate interests grounds.
- Withdraw consent. Withdraw any consent you previously gave, at any time.
- Complain to a regulator. In the UK, the Information Commissioner's Office (ico.org.uk). In Australia, the Office of the Australian Information Commissioner (oaic.gov.au). In the EU, your local supervisory authority.
To exercise any of these rights, email privacy@futurereadyagency.com. We aim to respond within seven working days.
This site uses no marketing cookies and no cross-site tracking. Our analytics tool (Plausible) does not use cookies. Our embedded calendar booking and form tools may set a small number of functional cookies (session tokens) which expire when you close the browser. We do not need consent for strictly necessary cookies under UK or EU law, but if we add anything that does require consent in the future, we'll add a banner.
If we change this policy materially, we'll update the "last updated" date at the top and post a short note on our /insights page. For changes that affect how we use your data significantly, we'll email you if you've given us your address. We don't expect changes to be frequent.
For anything in this policy:
Email: privacy@futurereadyagency.com
Post: [PLACEHOLDER: registered address]
Australia-specific queries: tim@futurereadyagency.com
We aim to reply within seven working days.